SoulSensei desktop touchpoint

Designing the invisible, delivering the inevitable.

A person using a laptop displaying the SoulSensei web app, which features a hero section with a scenic mountain landscape and a tagline about finding happiness, along with expert-led live sessions.

About SoulSensei

SoulSensei is a spiritual wellness platform dedicated to connect people with trusted guides to help them find hope, happiness and fulfilment in their daily lives. Backed by investors like Blume Ventures and TDV Partners, SoulSensei was established in 2023.

Service plan

Monthly retainer

The challenges

When SoulSensei launched their web app, it marked their first digital footprint. The desktop version became the testing ground for the founders and their team to experiment with their vision in the real world. As the initial touchpoint for most users—who were often redirected via social media or marketing channels—the app had a crucial role to play. Its primary goal was to engage first-time visitors, guide them through the platform, and funnel them toward meaningful exploration, with the hope of transforming them into repeat users. Given this was their first interaction with SoulSensei, the design needed to not only introduce the platform but also deliver an intuitive, seamless experience that would keep users coming back.

The solution

As with any new product, we embraced a continuous learning process through trial and error. The pace was fast, and constant innovation became central to our approach. Working in the fluid environment of an early-stage startup, I often had little more than a concept or an idea to build upon—not a fully fleshed-out product spec. To address this, we adopted a flexible design process, rapidly iterating through wireframes and high-fidelity mockups to refine both the product strategy and user goals. The desktop app evolved into a dynamic testing ground, helping us explore and validate concepts that would later shape the mobile app’s design and user experience.