A new design era was on the horizon and Grab had to ask - what did it mean to be a design forward super-app in South East Asia?

We were surrounded by two extremes - clean, minimal design of the West and the fit-all-you-can-in-a-page design of Asia

When I took a stab at overhauling the Mart order page, I quickly realised that a dupe of the Food restaurant menu was not going to cut it. I had to adapt to the grocery buying experience:

Search adoption spurred on by the expanded cell design improved conversion rates marginally

Addition of category shortcuts aided discovery of merchants of various sizes with improved navigation

• Tighter grid view of items improved time spent on page

• Along with the Quick Add button, increased the avg. items users added to basket per session